B GOVINDARAJAN B. Govindarajan, CEO - Royal Enfield and Wholetime Director, Eicher Motors LTD.
B. Govindarajan is the Chief Executive Officer at Royal Enfield. He also serves as Wholetime Director on the Board of Eicher Motors Ltd.
Govindarajan has spent over 23 years at Eicher Motors Ltd. and at Royal Enfield in two stints. In his
present stint, he joined Royal Enfield in June 2011 as the Senior Vice President - Industry and has been
the Chief Operating Officer at Royal Enfield since 2013.
Govindarajan’s association with Eicher Motors Ltd. dates back to 1995, when he first joined as Manager -
Engineering and was responsible for the Power train unit Manufacturing System Engineering.
Subsequently, from 1994 to 2007, he worked across several verticals. In 2004, Govindarajan became the
General Manager - Manufacturing at Royal Enfield where he was responsible for the entire
manufacturing activity and the implementation of the Lean and Quality Management Systems. In 2006,
he was promoted as Divisional General Manager at Royal Enfield, post which he moved to the
Commercial Vehicle Manufacturing unit of Eicher Motors in Pithampur as the Head of Operations.
In his current tenure of over a decade with the company, Govindarajan has led several turnkey projects
for Royal Enfield and has been instrumental in growing and expanding the company’s manufacturing
facilities, and in bringing a paradigm shift in product quality, delivery and development processes. He
has actively led the production ramp up at Royal Enfield's Thiruvottiyur facility and also spearheaded
the establishment of Royal Enfield's two new world class manufacturing plants at Oragadam and Vallam
Vadagal near Chennai. He has been instrumental in implementing extensive cost management in
sourcing and operations. Under his leadership Royal Enfield has established the Technology centres at
UK and in India and he has led the team for successful delivery of the 650cc, twin cylinder Interceptor
650 and the Continental GT 650 which have won recognition across the globe.
In his illustrious career spanning over 32 years, Govindarajan has also worked with TTG Industries,
Brakes India Ltd. and Patil Rail Infrastructure Ltd. He received his Mechanical Engineering degree from
Annamalai University, Tamil Nadu in 1989 and also holds a Post Graduate Diploma in Materials