Siddhartha Lal is the Managing Director and CEO of Eicher Motors Ltd., the flagship company of Eicher Group in India. Siddhartha has also been the Chief Executive Officer of Royal Enfield between 2000 and 2004 and the Chairman of VE Commercial Vehicles from 2012 - 2017 and 2020 - 2023. 

During his tenure as CEO of motorcycle manufacturer Royal Enfield (a division of EML), Siddhartha helped revive the company's fortunes and also strengthened stakeholders' involvement with the brand. Siddhartha has passionately led niche motorcycle brands to be the global leader in mid-weight motorcycle segment. Under his leadership the company has launched several new  motorcycles across the world and has won numerous awards and accolades. 

VECV is the third largest commercial vehicle player in India and has ambitions to drive modernization in commercial transportation and become a leading trucks and buses company in India and emerging world markets. 

Siddhartha is passionately involved in the subject of transportation and the role it has to play in sustainability, especially in urban settings; and its role in our health, safety and quality of life. Due to his efforts in this area, he has been nominated as a part of the World Economic Forum's (WEF) Global Agenda Council on Personal Transportation Systems. As a global leader at WEF, Siddhartha is co-championing the initiative - 'Transforming Urban Mobility'. He is also a part of the Next Generation Leaders Board at Indian School of Business.

Siddhartha holds a Master’s degree in Automotive Engineering from the University of Leeds and is a Cranfield University qualified mechanical engineer. Siddhartha is also an Economics graduate from St. Stephens College in Delhi and an alumnus of The Doon School.