The point of sale is just the beginning of the relationship, which is a commitment to partner the customer right through the entire life cycle of the vehicle.


EICHER TRUCKS AND BUSES has been continuously working to create the most efficient and satisfied distribution network.

We at Eicher believe that a strong network will be able to deliver best in class services - across the country. The aim is to have a fully engaged, efficient and profitable dealer network.

Eicher Trucks and Buses Network

ETB dealers are personally managed, which lays a firm foundation of sustainable business growth, understanding of customer expectation and delivering performance.

ETB Network channels comprises of:

  • 3S Dealerships - including sales, service and parts operations
  • EASC - Eicher Authorized Service Centre
  • EES - Eicher Express Service
  • Eicher Genuine Parts Distributorship

The ETB Spares Retail Network is spread across the country with 2090 retail points.

Dealer Locator

Eicher Network Advantage

ETB provides support to its Channel Partners in form of trainings and knowledge-sharing sessions, conducted by professionals. Various programmes are conducted on the lines of competency development, dealer productivity, business consultancy etc. which leads to overall development of the dealer and customer satisfaction.

We at ETB also engage periodically with our Network, through Dealer Satisfaction Surveys to ensure smooth functioning and contentment.

Join Eicher Dealership Network

As the road networks and infrastructure strengthens year on year, the growth opportunities in the commercial vehicle segment are bountiful. If you wish to be a part of this changing scenario, we are here to welcome you into our dealer network.

Dealership appointment process

  • After the receipt of the Letter of Interest, the Dealer Development Department will conduct a screening and will revert on the Due-Diligence schedule.
  • Prospects will have to present their business case, investment plan and proposed site details during the Due-Diligence. A third party responsible for conducting Financial Diligence will get in.
  • The final shortlisted party will be invited for a meeting with the top management to accept the Letter of Intent and to visit the manufacturing unit.
  • Post completion of the dealership facility and readiness on manpower and systems, an Essential Operating Requirements (EOR) certification is released. Thereafter the dealer is authorized to commence operations.
  • Dealership Agreement will be issued within a month of the EOR certification.

New Dealership Application

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