An endeavor to constantly set new benchmarks in innovative product launches and marketing initiatives, to change conventions in the world of commercial transportation.
To view the GO PRO Brochure,
To view the eicher logo unveiling video,
The evolution of Eicher provided an opportunity to refresh the brand, in order to reflect the new values, products, plans and ambitions. The very essence of the brand has been redefined and the design philosophy has been derived from it.
The new essence would help:
The brand essence manifests in the tagline: GO PRO! but more than a tagline, this is a philosophyâ€¦