An endeavor to constantly set new benchmarks in innovative product launches and marketing initiatives, to change conventions in the world of commercial transportation.

GO PRO Brochure

To view the GO PRO Brochure,
click here

Eicher logo Unveiling

To view the eicher logo unveiling video, click here

Brand Identity

The evolution of Eicher provided an opportunity to refresh the brand, in order to reflect the new values, products, plans and ambitions. The very essence of the brand has been redefined and the design philosophy has been derived from it.

The new essence would help:

  • Develop a common binding factor and umbrella effect across all the products and services.
  • Inspiration and direction for brand related communication and initiative.
  • Occupy a distinct space in the minds of the stakeholders

The brand essence manifests in the tagline: GO PRO! but more than a tagline, this is a philosophy…