Globally, the motorcycle enthusiasts are increasingly looking to own machines that can provide them individuality, introduce them to the world of pure motorcycling and give them a chance to own a piece of history.
Royal Enfield is steadily expanding its presence in the international markets to cater to these enthusiasts with its evocative and accessible motorcycles that mix historical roots with modern technology.
In 2018-19, Royal Enfield continued with its efforts to enhance presence in the South East Asian markets. The Company added new stores in Malaysia and Thailand taking the number of our exclusive stores to 9 in South-East Asian region for the year. The countries in South East Asia are largely commuter segment driven but have strong motorcycling culture. Their regions have several amazing terrains, country roads, mountain passes, naturally preserved landscapes, and scenic highways making them an ideal location for rides on Royal Enfield’s motorcycles.
To deepen its association with the motorcycling community in the South- East Asian region and to encourage and enable its customers in the lifelong pursuit of exploration, Royal Enfield organised the first ever Tour of Indonesia and the second edition of the Tour of Thailand. Both the rides received tremendous response from customers and the motorcycling community in their respective countries.