Planned a capex of Rs. 800 Crores for 2018-19 towards construction of Phase-II manufacturing facility at Vallam Vadagal, construction of technology centre in Chennai and product development.
Launched the Limited Edition ‘Classic 500 Pegasus’ motorcycles across the globe. Conceived as a tribute to the legendary World War II motorcycle RE/WD 125 Flying Flea, the Pegasus has attracted enthusiasts and connoisseurs across the globe. Only 1,000 such motorcycles were sold globally out of which, only 250 were sold in India via an online sale. All 250 motorcycles were sold in a record time of 178 seconds!
Launched the Classic 350 Signals as a tribute to Royal Enfield’s 65-year-old heritage with the Indian armed forces along with dedicated collection of apparel and motorcycle accessories. The motorcycles were introduced in two colours - Airborne Blue and Stormrider Sand colours. The Classic Signals 350 was the first Royal Enfield model in India with ABS.
Launch and the first Global Media ride of the Royal Enfield 650 Twins - the INT and the GT. The 650 Twins platform is Royal Enfield's first twincylinder motorcycle platform in 50 years. The motorcycles received excellent reviews across the world, from media and experts alike. Royal Enfield opened bookings and test rides across USA.
Flagged-off the 15th edition of Royal Enfield Himalayan Odyssey, where 60 riders (including 10 women) embarked on a 2200 km, 18 days journey, traversing through some of the toughest terrains and highest mountain passes in the world.
Raced the custom-built Bonneville Racer at the Bonneville Salt Flats in Utah, USA at a record speed of 157.053 mph, demonstrating the capabilities of Royal Enfield’s twin cylinder engine and strengthening Royal Enfield motorcycles’ reputation as a perfect canvas for customisation.
Organised the second edition of REUNION in Colombia at Quindio.
First-ever public display of the first full-production versions of the highly anticipated twin-cylinder motorcycles – the Interceptor INT 650 and the Continental GT 650 – made to enthusiasts in Europe at EICMA 2018, Milan. This was followed by initiation of bookings and inquiries across dealerships in Europe and UK.
Developed ‘Concept Kx’ prototype, a V-Twin motorcycle inspired by Royal Enfield’s original Model KX of the 1930s, from scratch in under six months and showcased it at EICMA 2018.
India media ride and price launch of the 650 Twins at Goa. Event attended by automotive and business publications across India. Display and bookings open nationally across 120 dealerships in 14 key cities.
Witnessed record participation from Royal Enfield community at Rider Mania, Goa – the largest gathering of Royal Enfield enthusiasts. The customers thoroughly enjoyed the new spread out venue at the Vagator. Scores of customers took the test rides for the Interceptor 650 and the Continental GT 650 at the specially created experience zone.