GROWING THE ROYAL ENFIELD COMMUNITY

At Royal Enfield, the vision is to create a brand that surpasses the usual manufacture and retail mould and to become more experiential in conjoining the global riding community. And Royal Enfield does this with its marquee rides and events to deepen its engagement. We have conducted events across the globe to nurture and grow the riding community.

Rider Mania

The world’s largest gathering of Royal Enfield enthusiasts

Rider Mania 2018 re-ignited its position as Royal Enfield’s most definitive motorcycle festival amidst an amalgamation of experiences and youthful vigour, bringing together enthusiasts from across the world for an action-packed three days of music, mates and motorcycling. This year’s festival notched up the fun factor with a plethora of events designed to test the riders' skills with the motorcycle or off it. Participants could take part in the events or cheer their mates or just kick back and soak in the Royal Enfield vibe.

Moto Himalaya 2018

Royal Enfield organised the third edition of Moto Himalaya - the marquee ride for its international customers. The ride saw 24 participants from 9 countries across the globe from countries like the UK, Australia, Thailand, Indonesia and Colombia coming together to enjoy a ride of their lifetime. A bucket list item for any motorcyclist, a ride in the Himalayas was held in August 2018. The riders rode to Leh, making way to the beautiful Nubra Valley and also rode around the pristine Pangong and Tso Moriri lakes. The bond, banter and bravado between the riders was exemplary as they faced different riding terrains, challenges, temperatures, altitudes - all as one team. A truly international perspective to riding in the Himalayas.

Tour of Indonesia 2019

The first edition of Royal Enfield Tour of Indonesia was held from March 18 to 22. Flagged off from Jakarta and concluding at Bali, the riders covered 1,400 kilometres riding through Java region (Jakarta, Bandung, Tasikmalaya, Yogyakarta, Malang, Probolinggo) and reached Bali. The riders' experiences riding their Royal Enfield motorcycles through a variety of terrains and landscapes, enjoying the experience all through.