The 15th edition of Rider Mania was memorable for the entire Royal Enfield community that had assembled in Goa for the three-day festival. Not only did the largest gathering of Royal Enfield enthusiasts witness record participation, what made it even more special was the unveiling of the most anticipated motorcycles - The Interceptor 650 and the Continental GT 650. The showcase of these two new motorcycles to the community, much ahead of the launch, testifies that Royal Enfield riders and community are at the heart of Royal Enfield's brand and the community is the custodian of its brand purpose of Pure Motorcycling. Rider mania is the world's largest gathering of Royal Enfield's enthusiasts and it is a celebration of motorcycling as a way of life. The idea behind Royal Enfield unveiling the new twin motorcycles, exclusively to the community at Rider Mania was to celebrate the spirit of this community. It is the idea that the community relates to even before buying Royal Enfield motorcycles, and it is this proposition that the new 650 twins will help strengthen.