Participated in the 5th Wheels and Waves Festival, Europe's landmark surfing and motorcycling event, held at Biarritz, France. Two exclusive custom motorcycles – ‘Surf Racer’ and ‘Gentleman Brat’ were displayed along with our range of motorcycles and gear

Conducted the first edition of Royal Enfield Scramble, a non-extreme ride format created with a view to encourage more riders into the adventure motorcycling space. The first edition of Scramble took place in Shimla, Himachal Pradesh

Opened our first flagship store in São Paulo, Brazil, to expand its presence in Latin America. The subsidiary - Royal Enfield Brazil, will be leading all the local market development activities in the country

Completed construction of the first phase and commenced commercial production at the new manufacturing facility at Vallam Vadagal, near Chennai, Tamil Nadu. With a manufacturing capacity of 3 lac units per annum (for the first phase) and spread over an area of 50-acres, this is Royal Enfield’s third manufacturing facility

Organised the first-ever REunion in Colombia. The event was organised in the city of Pereira and was received with great enthusiasm from the Royal Enfield community. More than 140 riders hailing from Bogota, Cali and Medellin participated in the event

Introduced two new variants of the Royal Enfield Classic in contemporary shades of Gunmetal Grey (350cc) and Stealth Black (500cc) with stylish matte finish

Started our retail operations in Vietnam, one of the key two-wheeler markets in South East Asia. Also opened the first flagship store in Ho Chi Minh city

Fully operationalised the Technology Centre at Bruntingthorpe Proving Ground, near Leicester, UK with over 120 employees working towards the development of future motorcycles

Unveiled two grounds-up modern twin motorcycles - the Interceptor 650 roadster and the Continental GT 650 cafe racer at the EICMA Motor Show, Milan, Italy. The new motorcycles are powered by Royal Enfield's modern parallel twin cylinder engine that was showcased at Royal Enfield's UK Technology Centre

Introduced the first edition of the Tour of Thailand, a seven-day riding event flagged off from Bangkok and covering 1,600 kms traversing through scenic locations like Phrae and Chiang Mai

Showcased the Interceptor 650 and the Continental GT 650 motorcycles for the first time in India at Rider Mania, Goa - the largest gathering of Royal Enfield enthusiasts. The event saw a record participation of 6,500 motorcyclists from across the country celebrating the spirit of Pure Motorcycling

Launched the new Thunderbird X – a factory-built, custom-inspired motorcycle for urban explorers as an extension of the existing Thunderbird franchise. Launched in 320 stores simultaneously across the country, the motorcycle received a phenomenal response from customers

Entered Argentina, one of the biggest motorcycle markets in Latin America. Royal Enfield also opened its flagship store in the capital city of Buenos Aires. With Argentina, Royal Enfield is now present in three Latin American markets signifying the importance of this region in its international growth strategy

Forayed into pre-owned motorcycle segment and launched our first pre-owned motorcycle store in Chennai - Vintage. The first-of-its-kind initiative in the two-wheeler industry, the Vintage store will deal in pre-owned, refurbished and restored motorcycles. It is designed for existing and potential customers looking for quality tested and certified Royal Enfield motorcycles with optimum value and hassle-free experience

Launched the Himalayan Sleet, the all-new variant of Royal Enfield's adventure touring motorcycle - Himalayan. The Sleet is available in a camouflaged grey colourway inspired by the terrain of Royal Enfield’s spiritual home - the Himalayas. All the 500 limited-edition Sleet motorcycles pre-fitted with Explorer Kit containing Royal Enfield Genuine Motorcycle Accessories were successfully sold online within a few hours of the launch

Opened our first-ever Garage Cafe in Goa. Steeped in the Royal Enfield heritage and pedigree, the space truly reflects the motorcycling way of life. Designed to be an inclusive and engaging space open to all, the 120-seater cafe offers a one-of-its-kind experience, amalgamating the various dimensions of Royal Enfield. The space also houses a Royal Enfield motorcycle museum-cum-exhibition area, an exclusive gear store, a motorcycle customisation area, and a service bay