At Royal Enfield, the vision is to create a brand that surpasses the usual manufacture and retail mould and to become more experiential in conjoining the global riding community. And Royal Enfield does this with its marquee rides and events to deepen its engagement with the riding community.
Tour of Thailand
Extending the culture and camaraderie of riding all in Thailand
Royal Enfield’s first marquee ride event outside the Indian subcontinent, the Tour of Thailand witnessed a participation of 31 riders who covered 1,600 kms over a period of seven days. Flagged-off from Royal Enfield’s dealership at Thonglor, and passing through several amazing terrains, country roads, mountain twisties, fields, naturally preserved landscapes, scenic highways and best tarmac patches, the ride culminated in Northern Thailand’s Chiang Mai. The last day of the tour witnessed local Royal Enfield owners in Chiang Mai joining in through Samoeng loop, enriching the troop to 60+ riders. A cultural bonhomie for the participants with a pleasant mix of riding and cultural interaction, the event brought joy to riders to experience the simplicity and vividness of the Thai culture.
Celebrating the spirit of motorcycling with the community
REunion Khao Yai was the first-of-its-kind event for the Royal Enfield community in Thailand. Set in at Khao Yai, a 200-km ride from Bangkok, famed for its long-standing natural preserve, the event brought together 100 enthusiasts from across the country. The ride to the beautiful Khao Yai Tieng Dam, competitive games and music at the venue provided the community the pure joy of riding and bonding.
Tour of Colombia
Taking the motorcycling culture to South America
Tour de Colombia – Colonial Towns was the first motorcycle ride event for Royal Enfield customers in South American continent. Colombia has a strong motorcycling culture and Royal Enfield is deepening its engagement with its customers to promote and nurture this motorcycling way of life. The six-day tour started in Bogota, the capital of Colombia. The cavalcade of riders passed through the major cities of Medellin, Cali, Pereira and Bucaramanga. It was done to further encourage the extremely popular weekend riding culture among the Royal Enfield community, with a longer multiday ride version taking the enthusiasts to extremely scenic parts of the country.
Celebrating the passion binding the rider community
Royal Enfield's maiden edition of REunion in Colombia was held in the city of Pereira. The event saw participation from 140 enthusiasts from seven cities. The event had a host of motorcycling activities like slow race, obstacle race, 'assembly wars', and also a ride through the scenic coffee plantations. The event line-up was rigorous, joyous and generated a lot of thrill for the participants. The idea was to enjoy motorcycling at its purest. Generating tremendous excitement, the event became very popular amongst the Royal Enfield community in Colombia and encouraged them to celebrate leisure riding more often.