GLOBAL UNVEIL OF 'THE TWINS' AT EICMA

The 650 Twins will provide a compelling upgrade to Royal Enfield’s large customer base in India, an attractive proposition to customers in developing markets like South East Asia and Latin America to graduate to the mid-motorcycling segment and an evocative option to customers in mature markets like Europe and North America.

After showcasing its latest twin cylinder engine at the Technology Centre in the UK, Royal Enfield unveiled the highly anticipated grounds-up modern motorcycles - Interceptor 650 roadster and Continental GT 650 cafe racer powered by the modern twin engine, at the EICMA Motor Show in Milan, Italy. Garnering immense enthusiasm from global motorcycling media and prospective customers, the new motorcycles absolutely stole the show at EICMA. The Interceptor 650 retains the design and old school character of a quintessential roadster, it has underpinnings of a modern machine. The Continental GT 650 cafe racer brings in new engineering and design improvements. Both these motorcycles retain the same engine, chassis and running parts while offering completely different ergonomics and style. The motorcycles will be available in a variety of colourways and two distinct styles – Standard and Retro Custom.

The Interceptor 650 ushers in the idea of the 1960’s fun, relaxed motorcycles from the sun-drenched California beaches. With a classic tear-drop shaped fuel-tank, quilted twin-seat and distinctive wide braced handlebars, it looks every bit the stunning roadster that it is. The Continental GT 650 on the other hand, retains its central cafe racer character with some engineering and design improvements. The motorcycle has an eager and front-leaning stance, giving it a sporty look and a speedy form. Its single seat and sculpted tank design with clip on bars complete the authentic look.

Accompanying the motorcycles is a range of gear and apparel, inspired by history and tailor-made to relevance for today’s contemporary style, and a whole suite of Royal Enfield's Motorcycle Accessories.

The unveiling of the two motorcycles at EICMA generated massive buzz and Royal Enfield became one of the highest trending brands on social media - globally during the event. Also the Interceptor 650 and the Continental GT 650 became the most searched motorcycle online, signifying the global interest level that these motorcycles have generated.