At Royal Enfield, we are committed to make our motorcycles better every passing day with the intent of taking the spirit of ‘Keep Riding Pure’ to a much larger scale. We are changing our product development approach to become a more agile and a smarter organisation. One of the key imperatives of this approach will be to bring together the engineers, customers and dealers of respective countries into the entire research and development process to facilitate development of superior products that exceed rider’s expectations and fulfils their dreams.
With this intent, we have set-up a technical centre in Leicester, UK housing some of the world’s best engineers and motorcycle enthusiasts having strong designing and product development expertise. Equipped with state-of-the-art testing and validation infrastructure, this centre would focus on leading the evolution of Royal Enfield motorcycles for the International markets. The area for office and testing is spread over 36,000 sq.ft which houses 100 engineers. The centre shall facilitate in Royal Enfield’s expansion in the mature European markets, which is home for the leisure motorcycling segment.