Participated in the 4th Wheels and Waves festival, Europe's landmark surfing and motorcycling event, held at Biarritz (France). Along with our full range of evocative motorcycles, two renditions Mo’ Powa’ and Dirty Duck, finest Royal Enfield customs from all over France were also on display at the festival. Over the five-day event, Maxwell Paternoster, an artist inspired by motorcycles, gave his artistic touch to a Royal Enfield Continental GT that became his canvas for the duration of the festival.
Recognised with the 'Best Buy Motorcycle’ award at the Indonesia International Motor Show (IIMS) 2016 for Classic 500 from among the 264 motorcycles that were at the event.
Tied-up with Flipkart, India's largest e-commerce marketplace, to sell the complete range of gear and accessories.
Collaborated with Happy Socks - Europe's leading brand for designer socks and men’s underwear, to launch a limited edition collection of apparel & accessories for men. The collection is inspired by Rocker sub-culture and café racing phenomenon from 1960s. Four limited edition Continental GTs were also developed as an ode to the collaboration and displayed at Happy Socks exclusive brand stores in London, Stockholm, Copenhagen and Mumbai.
Launched third exclusive store in the UK at Watford (London). Royal Enfield’s custom motorcycles Mo’ Powa’ and Dirty Duck were also put on display for the first time in UK. The 13th edition of Himalayan Odyssey flagged off with 103 participants, including the first ever women’s edition. The edition also witnessed international participants from countries like Thailand, Indonesia, Colombia, France and UK.
Himalayan, the most definitive adventure motorcycle, was unveiled for the first time in Indonesia at the Gaikindo Indonesia International Auto Show 2016.
Launched the first exclusive gear store in Jakarta (Indonesia) in Pondak Indah Mall in partnership with PT Distributor Motor (Indonesia). The store houses Royal Enfield’s 2017 collection of purpose-built, meticulously detailed and well-crafted riding gear along with moto-inspired apparel and accessories.
Launched two exclusive stores in Spain at Barcelona and Valencia for an immersive retail experience to customers. These stores are retailing Euro 4 compliant Royal Enfield motorcycles and Gear. Royal Enfield also invested in strengthening aftermarket network and infrastructure to provide customers full service support.
First ever participation at Kustomfest 2016, amongst the largest custom culture festivals in Indonesia, held at Yogyakarta. At the event, Royal Enfield displayed its motorcycles including Continental GT, Classic, Bullet, and the Rumbler. The festival also saw three Indonesian renowned custom builders from Thrive Motorcycle, Baru Motor Sport, and Smoked Garage Bali unveiling their first set of customised works on Royal Enfield motorcycles.
Showcased World-War inspired custom motorcycles at the 33rd Thailand International Motor Expo 2016. The custom models include the Royal Enfield Classic 500 Side Car, Royal Enfield Continental GT White and Royal Enfield Classic Flying Tigers. Also launched were the new colours of existing models – Royal Enfield Continental GT Green, Royal Enfield Classic Chrome Green, Royal Enfield Classic Squadron Blue and Royal Enfield Bullet Marsh Grey.
Himalayan was launched in Europe (EICMA Motorcycle Show 2016 in Milan, Italy), Australia (Melbourne Moto Expo 2016) and Bogotá, Colombia. Also on display at the show were Royal Enfield’s Euro 4 compliant motorcycles, riding gear and apparel and accessories.
Launched the popular Classic 350 motorcycle inspired by the Redditch series motorcycles in three variants - Redditch Red, Redditch Green and Redditch Blue. The motorcycles have been inspired by the paint schemes of 50s' era Royal Enfield motorcycles produced in Redditch, UK - the birthplace of Royal Enfield motorcycles. The series features the Royal Enfield Redditch monogram, that was first used in 1939 on the prototype of 125cc 'Royal Baby'.
Completed construction of tech centre in Leicester (UK) for teams to move in.
Rolled out 1 millionth motorcycle from the Oragadam plant in February 2017 since commencement of production in 2013.
Classic 350 motorcycle recognised by SIAM (Society of Indian Automobile Manufacturers) as the fifth highest selling motorcycle in India.