Pure
Motorcycling

I don’t want to spend my life in front of a screen. I don’t want to spend my life reading about the experiences of others; I want to have my own.

I want to experience the journeys and not the destination. Every time I ride out, it makes me realise there is no greater pleasure or feeling than that of oneness with my motorcycle and the terrain through which I ride. I have found a way of life that fills me with real, authentic experiences. I call it pure motorcycling.

PURE
A fundamental experience of life, authentic and real. Emotionally connecting with your innermost self and surroundings. Not being dependent on approval or endorsement from others. Steering clear of the superficial and the superfluous.

MOTORCYCLING
Motorcycling encompasses riding, owning, maintaining, caring and workmanship - as an active pursuit. Focussing on the essentials and not the excess. Not transforming but reconnecting with the purity of the experience. Engagement with the machine and terrain.