Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride. Royal Enfield’s product line up in India includes the Bullet, Classic and Thunderbird models in 350 and 500cc displacement along with Continental GT 535cc café racer and the newly launched purpose built Himalayan powered by the new LS410 engine.
Royal Enfield operates through 17 company-operated stores and more than 500 dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, Japan, UK, several European and Latin American countries, as well as the Middle East and South Asia.
In 2015-16, Royal Enfield recorded its highest ever sales, and total income. It opened several new stores and rolled out its new Brand Retail Identity across a majority of its dealer network.
In operation since July 2008, the company includes the complete range of Eicher branded trucks and buses, VE Powertrain, Eicher’s components and engineering design services businesses, the sales and distribution business of Volvo Trucks as well as aftermarket support to Volvo Buses in India. The trucks and buses business did very well in all segments during the period under review by increasing its market share in Light Medium Duty trucks (5-15 Ton) to 33.9%, 4.0% in Heavy Duty trucks, and to 15.8% in buses.
EPPL launched Multix, a new 3-in-1 vehicle for the independent businessman in June 2015. With Multix, EPPL has created a new category of Personal Utility Vehicles in India’s automotive industry. Its plant is based in Jaipur, Rajasthan, and it has been rapidly expanding footprint across target markets. EPPL is now present in 34 locations across 8 states. It continues to build a distribution network to gain momentum and has a strong funnel of customers.