Key Highlights
2015-16

Way forward 2016 and beyond

  • Own the ‘Pure Motorcycling’ mindspace globally.
  • Protect and grow India.
  • Focussed strategic international thrust.
  • Deliver exciting and evocative new motorcycles.

Quarter 1
JANUARY - MARCH 2015

  • Introduced the Continental GT 535cc cafe racer in a new signature GT Black color in March 2015.
  • Opened two exclusive stores in Colombia, in Bogota and Medellin. The gear collection inspired by the Despatch Riders of WWII was introduced in these markets.
  • Online gear store – store.royalenfield.com goes live.

Quarter 2
APRIL - JUNE 2015

  • Acquired Harris Performance based in U.K., a motorcycle engineering and design firm to enhance its engineering and product design capabilities.
  • Announced opening of two new technology centres in Chennai, India and Leicester, UK respectively. The UK Tech Centre already has a team of over 50 engineers working on Royal Enfield’s future product line-up.
  • Opened the beautifully appointed flagship gear store at Khan Market, one of India’s most popular high-street retail spaces. Royal Enfield now has seven exclusive gear stores across key cities in India.
  • Launched its first limited edition motorcycles inspired by the Despatch Riders of the World War II era. Only 600 motorcycles in three colours were produced and put on sale – each bearing a unique embossed hallmark detailing particulars of its manufacture and a signature camouflage pattern. In India Royal Enfield sold 200 units of these limited edition motorcycles within 26 minutes of opening the online booking on store.royalenfield.com.
  • Opened first exclusive store in Dubai, one of the nodal markets in the middle-east with a tremendous response from enthusiasts.

Quarter 3
JULY - SEPTEMBER 2015

  • In July 2015, the 12th edition of the Royal Enfield Himalayan Odyssey was conducted successfully. 75 Royal Enfield riders from across the country participated in the ride and covered more than 2,500 kilometres to Khardung-La pass - the world’s highest motorable road
  • Opened its second exclusive store in London in July 2015 at Surrey.
  • Announced its first wholly-owned, direct distribution subsidiary outside of India in North America in August 2015. Headquartered in Milwaukee, Royal Enfield North America sells directly to dealers and customers, in addition to conducting all market development and support activities including marketing, service and after-sales in the region.
  • In September 2015, riders from across the world joined Royal Enfield on a ride to the Goodwood Revival festival in UK. The event saw Royal Enfield reviving a ‘60s-era Enfield dealership with period memorabilia, along with a live restoration of a 1949, 350cc Model G.

Quarter 4
OCTOBER - DECEMBER 2015

  • In October 2015, following its strategic cityled approach, Royal Enfield further expanded its international footprint with two exclusive stores in Paris, France and Madrid, Spain.
  • The largest gathering of Royal Enfield riders grew even larger in November 2015, with over 6000 riders thumping into Rider Mania at Vagator, Goa for three days of music, mates and motorcycles.

Quarter 5
JANUARY - MARCH 2016

  • In January 2016, Royal Enfield introduced nine new colors for its product line-up that includes its retro street model- Classic, the legendary Bullet, its highway cruiser Thunderbird and the Continental GT café racer.
  • With its growing focus on the ASEAN market, Royal Enfield announced its entry in two of the biggest two-wheeler markets in the world - Indonesia and Thailand, by launching its first retail stores in key cities of Bangkok and Jakarta in January & February 2016 respectively.
  • Completion of the second phase of Oragadam plant added considerably to Royal Enfield’s production capacity. In the fifteen month period from January 2015 to March 2016, Royal Enfield sold 6,00,944 units, enabling an even larger number of people to get out there and ride. Royal Enfield also announced its third upcoming manufacturing facility at Vallam Vadagal in Tamil Nadu, which will contribute to a combined capacity of 9,00,000 motorcycles by 2018.
  • In February 2016, Royal Enfield launched the Himalayan, a motorcycle purpose-built for adventure and touring in the Himalayas. Bringing together 60 years of Himalayan riding experiences in a completely groundup design, and powered by a new LS 410 engine, the Royal Enfield Himalayan paves the way for a purer, non-extreme and more accessible form of adventure touring in India.