PURE
motorcycling

ANNUAL REPORT 2015-16

Eicher Motors Limited

(EML) is a leading player in the Indian automotive space. It operates in three distinct business verticals

A QUICK READ

Motorcycles

ROYAL ENFIELD

5,08,099

MOTORCYCLES SOLD*

Commercial Vehicles

VE COMMERCIAL VEHICLES

52,025

VEHICLES SOLD*

Personal Vehicles

EICHER POLARIS PRIVATE LIMITED

1ST PUV

INDIA’S FIRST PERSONAL UTILITY VEHICLE

Letter to
The Shareholders

Our reputation as an organisation that offers a truly differentiated and customer-centric proposition has been reinforced during 2015-16

Dear Shareholders,

I am delighted to write to you at the end of what has been a landmark reporting period for us at Eicher Motors Limited (EML). We have moved to financial year reporting because of which this annual report covers the 15-month period of January 1, 2015- March 31, 2016. Wherever possible we have provided a comparison between figures for the twelve months ended March 31, 2015 and the corresponding period ended March 31, 2016, for easier understanding.

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Business Highlights*

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* All figures mentioned are for period 1st April 15 to 31st March 16

• ^Mid-size motorcycles refers to engine capacity between 250cc-750cc

• # Light & Medium Duty Vehicles

ZERO

EML continues to be debt free company

96%

Royal Enfield’s market share in the mid-size motorcycles^ segment

52,096.78

Market Capitalisation (Rs. Crores) (as on March 31, 2016)

28.3%

Royal Enfield’s EBIDTA margin in FY16, a benchmark in the automobile industry

33.9%

VE Commercial Vehicles market share in domestic
LMD# (5 - 14 tonne) segment (Rs. Crores)

8.1%

VE Commercial Vehicles EBIDTA margin in FY16,

3,464

Net Worth
(Rs. Crores)

6x

Growth in motorcycle sales in last 5 years

Royal Enfield Motorcycle

Royal Enfield’s objective is to disrupt the existing status quo by creating a new category in motorcycling globally

BULLET

The Bullet 500 marked by the iconic, handcrafted design of the legendary Bullet has stood the test of time since its launch in 1932. It has the unique distinction of being the world’s longest running production model.

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CLASSIC

The Classic retains the quintessential classic British styling of the 1950’s; simple, harmonious, proportioned and finished.

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THUNDERBIRD

Royal Enfield Thunderbird, India’s most definitive highway cruiser is designed to enhance the pleasure of leisure motorcycling amongst the touring enthusiasts.

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CONTINENTAL GT

The Continental GT is the inimitable poster boy of the café racing culture, a phenomenon which is now more than half a century old. The GT is an iconic classic sports motorcycle.

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HIMALAYAN

The Himalayan is Royal Enfield’s first ever completely ground-up motorcycle, built to provide the purest motorcycling experience in the Himalayas.

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